so again, like the twitter incident, i am the last to know about everything. yesterday, i was sent a link to http://www.iliketotallyloveit.com. this website is the product (imho) of somebody over reaching.
the idea of social networking is still very new to some who do not work with the internet intimately everyday. the idea of posting an idea and having hundreds of strangers read it and then make comments on it is absurd to some. however, the rest of us, paticularly in the blogging arena are completely ok with sharing, whether it be a link to youtube which illustrates our water birth (see below) or just our own thoughts about things.
however, the idea of social shopping is something that i do not wish to explore. the reason that i shop online is to avoid other people, especially those with opinions. additionally, if i need to post a t-shirt that i have found [sidebar] as you will notice this website is full of expensive brand new vintage looking t-shirts that are going to be worn onlly by the hipsters that use this website on their mac laptops on a park bench in which they rode their fixed gear bike to. [end sidebar] for a bunch of strangers to critisize, then i probably shouldnt be buying it anyway. if i am that concerned with what other people think of the crap that i buy, i have much bigger problems.
However, from a merchant point of vision, social shopping could be a blessing, if your product doesnt suck that is.